With already over 50 brick and mortar store locations across Canada, the U.S., Australia, and the U.K., Kit and Ace recently launched an entirely new online commerce website, where the technical apparel brand hopes to once again shift consumer expectations around omnichannel shopping experiences.
The new website concept focuses on integrating the Kit and Ace brand story with product information, allowing users to learn more about what makes Kit and Ace apparel unique. This is a critical element for the new site, as Kit and Ace has carved out a unique niche in the apparel market with technical apparel made from luxurious proprietary fabrics.
Content on the site showcases local chefs, entrepreneurs, artists and various other community contributors who make up the fabric of the brand. To facilitate an immersive experience, there are “Shop This Look” moments incorporated throughout editorial content.
Engine Digital led planning, concept ideation, and design of the new website focused on finding an innovative approach to evolving the online commerce experience.
Explore the new online experience at www.kitandace.com.